I know. I know. Such a cliche. An HBCU alumna that doesn't like BET. I'm just saying tho, why does BET have to be so ignorant some times? The things you allow to air! Ugh!!! Come on! I did cheer when I saw "Civil Rights Activist Rosa Parks has died at 92" or something to that effect. I cheered because I promptly flipped over to CNN, MSNBC, Fox News, CNBC, CBS, ABC, and NBC and all of them were at least 5 to 7 minutes behind. Finally, BET wasn't slackin on their pimpin. Although call me crazy, but I don't recall seeing a special on Mrs. Parks.
Why is it so rare for BET to follow important black news events? I saw the Katrina images from the news crew they sent down there. But why has the coverage stopped? According to BET's website, it is a multi-billion dollar media conglomerate. So it can more than afford to keep the coverage up when everyone else has stopped. It is obvious that this hurricane disproportionately affects Black people. I'm hoping that BET's new CEO Debra Lee will make some changes for the better. But since she's been with the company for 20 years, who knows. In some way, she's at least partially responsible for what is on their now. "The Ultimate Hustler?" Come on. And I think "College Hill" may have single-handedly undermined the years of work that "Different World" accomplished. BUFFOONERY!!!
But the real reason I wrote this post, "25 Years of Fine" or whatever it was called. So the version about women listed Alicia Keys. Whatever. Your boy, the ever idiotic Bobby Valentino says (and I paraphrase), "Ooh. She a red bone. I'm from the south. You know we love redbones. And she got that good grade of hair. And she usin Proactiv now so she got that nice, crisp skin." My mouth. It hit the floor. I fell out laughin!!! It was the shock. I just couldn't believe he had the nerve to get on national t.v. and say that! And ya boy got on 106 & Park in October and said something to the effect of I like my women barefoot and pregnant. Then Lil Wayne piped up with, "Yeah and I don't like a woman who talks too much because if she's talking, then she not listenin to me." Oh my goodness. That is so sexy. A man with barbaric ideas. The sarcasm. Its killing me.
Okay but my beef on the men's version. First, when I saw it, I said, "Ooh! Denzel's #2! Who's #1? Wow." And then they showed the man with the largest ego in the world. Usher. WHAT?! You think USHER is finer than Denzel? USHER. Stop the madness. I can't. I really can't. Awful. And Blair Underwood? Oh yeah they left him off. Enough. I think I'm done with BET for a minute.
Except I like "In Living Color." Our version of SNL. Lol. Two snaps, a twist and a kiss. Lolololol!!
But yes, so that brings me to one of my goals. To transform BET. Yes, we need entertainment, but we need a channel that encompasses the whole person. Clearly you can't cater to every Black person, but I think it is severely missing the boat. The channel just seems so disjointed. Like does BET have a goal? What is its mission? Wait til you hear this. This just in directly from BET corporate. If you want to see it for yourself, roll over the title of the post. VERBATIM here it goes.
CORPORATE MISSION: To be the preeminent source of entertainment, music, news and information for the African-American consumer.
BRAND POSITION: BET provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience.
Oh but I wish you did that. That sounds so good right? I mean, damn. That sounds like everything I want for Black America. A place to find entertainment, music, news and info for the African-American consumer? Speaks to young Black adults from an authentic, unapologetic viewpoint? Wow BET! Doing big things. *buzzer* You're wrong. You're definitely not doing this. And five, four, three, two, one. I'm officially pissed.